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DIGITAL SHOPPERS: here comes the new Chinese generation of Luxury consumers. (Episode #1-Hangzhou)

We have been in 3 cities of China (Shanghai, Hangzhou and Shenzhen), interviewing 100 persons in each city, between 20 and 30 years old (bull’s-eye 23-27).
We asked questions about their shopping habits, with focus on luxury, fashion and skincare, to understand how the digital channels intersect their shopping journeys.
Here is an abstract of the Hangzhou episode.
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CHINESE PARENTS INSIGHT RESEARCH

What are the main concerns and needs of Chinese parents when they are shopping for their kids? How digital can improve their shopping experience? We have asked these questions to 200 parents while they were shopping for their kids in major Shanghai malls.
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WHY CHINESE WOMEN NEED LUXURY

Discover what luxury means for young Chinese women in this creative video based on NIQI's research in Shanghai, Beijing and Shenzhen.
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VITAMIN WATER CUSTOMER INSIGHT RESEARCH

Branded events are always a great opportunity to interact with customers and to understand their perception of the brand. We interviewed 150 people during a Vitamin Water event in the Yangpu district of Shanghai, to provide the Coca Cola Company with a comprehensive report on what millennials think about Glaceau.
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GINA'S WEIXIN JOURNEY

More than 13% of the Weixin shared content and conversations are about fashion and beauty. Like 400 million of Chinese, Gina is a young Chinese woman who uses Weixin in her daily life. Discover how Weixin supported Gina in her skincare journey.
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